What should a business website include? Content and required information

• Company detailsThe Act on Electronic Communications Services (section 176) requires a business that provides services online, such as an online shop, to keep the following easily available: its name, geographic address, email address and other contact details, the trade register it is entered in and its business ID, and its VAT number if it is registered for VAT. If the business needs a licence, the contact details of the supervisory authority must also be shown. It is worth showing these details on every business website, for example in the footer, because they also build trust.
• Privacy noticeIf your site collects personal data, for example through a contact form, booking or newsletter sign-up, tell visitors who processes the data, what it is used for, how long it is kept and how they can exercise their rights. According to the Office of the Data Protection Ombudsman, this information must be easily available when the data is collected. That is why the link to your privacy notice belongs next to the form and in the footer.
• Cookies and trackingCookies that the site does not strictly need, such as advertising and tracking cookies, require the visitor’s consent, and visitors must be told clearly what they are used for (Act on Electronic Communications Services, section 205). According to guidance from the National Cyber Security Centre Finland, analytics cookies can be considered strictly necessary only in limited cases. A pre-ticked box is not valid consent. Strictly necessary cookies do not require consent, so if your site uses no other cookies, you do not need a cookie banner.
• Consumer prices including taxesWhen you market a product or service to consumers at a specific price, show the total price including taxes (Consumer Protection Act, chapter 2, section 8). Prices for businesses are usually shown without VAT. In that case, state clearly that VAT is not included, for example “VAT 0%”.
• AccessibilitySince 28 June 2025, the accessibility requirements of the Finnish Act on the Provision of Digital Services also apply to many private-sector services, such as online shops aimed at consumers. The requirements for services do not apply to micro-enterprises with fewer than 10 employees and an annual turnover or balance sheet total of no more than 2 million euros. An accessible site is still easier for everyone to use.

• Services and pricesA list of your services, a short description of each and the prices or how you price your work.
• Contact and company detailsPhone number, email, address or service area, opening hours, business ID and, if needed, VAT number.
• Logo and coloursYour logo in the most original file format you have, such as SVG or PDF, and your brand colours if you have already chosen them.
• PhotosYour own photos of your work, premises and team. A sharp photo taken with a phone says more about your business than a generic stock image.
• Customer feedback and examplesA few pieces of customer feedback and examples of your work that you have permission to publish.
• Domain and loginsWhere your domain is registered and in whose name. Make sure you can access it, and find out where your email is hosted.
• Your current site’s addressesIf you already have a website, list its most important pages. Their addresses are redirected to the new pages so that old links keep working and your search visibility is preserved.
• The goal of the siteWhat should visitors do: call, request a quote, book a time or visit you? The goal decides what the home page highlights.

Read the guide: how much does a website cost in 2026?

Prices exclude VAT. Maintenance is optional. Your domain always stays in your name.

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